April 10, 2018  |  Updated July 12, 2018

A Missed Opportunity for Kremlin Propaganda

By Corina Rebegea

This article was originally published by CEPA.

An old meme reappeared on Facebook on 18 March, the eve of the Russian presidential elections, in a clear attempt to bolster the Russian regime’s democratic legitimacy and wrap the Russian electoral process in a mystic cloak. However, despite the meme’s biblical tone, as well as the ecstatic attitude of Putin adorers on social media, the effort by the Kremlin’s propaganda machine to implant a positive narrative could not overpower the scandal about the poisoning of a former Russian spy in the UK. In Romania, this international scandal undermined the pro-Putin propaganda efforts, but unfortunately revived some of the classic anti-West narratives.

Putin’s unsurprising victory sparked a rare demonstration of pure propaganda. A Sputnik editorialist presented Putin as “the best son of Mother Russia” and as nothing less than a savior, very much in line with the messianic tone abounding online among pro-Putin groups and pages.

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